Summary
Re-introducing DYMO to the U.S. and the world meant designing a new brand and product experience ecommerce site, leveraging the equity of its leading European position, to take on its top labeling competition with renewed vigor.
To make it interesting, DYMO also needed to be repositioned as the umbrella brand for all electronics and learning brands from Newell-Rubbermaid. In addition, an integrated campaign was developed to help customers find the right labeling products for their needs, and where to buy them.
DYMO.com ecommerce site
DYMO integrated campaign banners and landing page
