Best in Show: Website - 2013 W3 Awards, Website Features - Visual Appeal
Gold: Website - 2013 W3 Awards, General Website Categories - Government
Gold Award Winner – 2012 4A’s Jay Chiat Strategic Excellence Awards for “How the U.S. Marines Brought Rambo and Bono Together Through Research (and why)”
Best of Industry / Outstanding Achievement – 2012 WebAwards for Marines.com
Summary
Supporting our nation’s elite expeditionary force in readiness in recruiting able-bodied men and women to become Marines required revealing The Marine Corps’ noble past, its challenging present, and its all-important future helping to defend those who cannot defend themselves.
Utilizing every modern marketing & communication channel available, the Marine Corps recruiting effort pivots on connecting with those who have an innate sense of duty, responsibility and compassion for others. To do so effectively means maintaining a long, eighteen month recruiting cycle that culminates in the most dedicated young men & women taking their places on the yellow footprints to become official Marine Corps recruits. Below are a few examples of the hundreds of elements produced for The Marines recruiting effort and the latest campaign Toward the Sounds of Chaos.
Marines.com
Marines Mobile Experience
Marines YouTube Brand Experience
