Summary
Graco exists to ensure one of humanity’s most important life-changing events becomes a safe and happy experience.
All of their products are created ‘from the heart’ to care for, cradle, nurture and protect every little bundle of joy. They needed a new brand/product/ecommerce experience and communication strategy to deliver their message to their customers. But, instead of telling the world themselves, the put their trust in five of the top ‘mommy bloggers’ to review their products and do it for them.
Gracobaby.com
Ready For The Road Ahead campaign
