Thurston Yates

Summary

Jiffy Lube takes the worry out of maintaining your vehicle, so an integrated marketing effort was launched to help drivers Leave Worry Behind.

The centerpiece of the new campaign, the Jiffy Lube App (available for iOS and Android devices), launched together with a fully refreshed website and full communications support across web, CRM, broadcast and in-store promotions. Within the first 90 days, the app garnered over 18,000 downloads.